How We Helped Yango Generate 99 Qualified Leads In 20 Days For Their Peru Market Entry
A case study in economic positioning over brand awareness
The Challenge
Breaking Into Peru's Competitive Mobility Market
The Client
Yango is a global mobility and technology company headquartered in Dubai, operating ride-hailing services across 30+ countries in Europe, Africa, the Middle East, and Latin America.
Their flagship product, Yango Ride, delivers affordable, tech-enabled transportation with advanced routing and pricing algorithms that reduce trip costs and improve efficiency.
The Mission
In 2025, Yango launched an ambitious Latin America expansion with Peru as a key market. The goal: build brand awareness and acquire direct client leads in a market dominated by established competitors.
The target: consumers and corporate accounts seeking a better, more cost-effective ride experience than existing options in Lima's congested urban environment.
Strategy
Four Principles That Changed Everything
Instead of traditional brand awareness campaigns, we built a strategy centered on economic relevance and surgical targeting. This campaign was led by our founder as a subcontractor, owning strategy, targeting, messaging, and execution end-to-end.
Strategic Market Segmentation
Rather than mass marketing, we focused on segments most likely to need regular, dependable transport and feel price sensitivity:
  • Corporate professionals in Lima business districts
  • Hospitality and tourism travelers
  • Frequent commuters using daily taxis
  • SMBs needing predictable mobility costs
Economic Outcome Positioning
We positioned Yango as a smarter economic choice, not just another ride app. Messaging centered on tangible outcomes:
  • 20–30% cheaper than competitors
  • Transparent pricing with no surprises
  • Faster ETAs through optimized routing
  • Reliable service in key corridors
Direct Targeted Outreach
We bypassed broad consumer ads and ran focused campaigns targeting corporate mobility decision-makers and business travelers who:
  • Regularly spent on employee transport
  • Managed travel budgets or operations
  • Worked in high-mobility sectors
Localized Campaign Design
Every element was adapted for Peru's urban context:
  • Spanish messaging with cultural nuance
  • Pricing framed around local competitors
  • Real-world savings in Lima traffic
  • Route examples from key districts
The Results
20 Days. 99 Qualified Leads. Zero Paid Ads.
99
Qualified Client Leads
Including corporate accounts and high-frequency personal users across Lima's key business and residential districts
20
Days to Execute
From campaign launch to full lead generation, proving the power of focused economic positioning
$0
Spent on Paid Ads
Achieved entirely through strategic outbound targeting without advertising or influencer promotions
The campaign generated early adoption momentum that supported Yango's broader brand rollout across Peru. By connecting directly with decision-makers who immediately understood the economic value proposition, we created a foundation for sustainable growth in the market.
The Principle: Economics Before Brand
Most market entry campaigns prioritize brand awareness. This is expensive and slow.
We prioritized economic relevance instead. By identifying people already spending money on the problem Yango solved and demonstrating immediate cost savings, we generated qualified demand without building brand recognition first.
The brand followed the economics, not the other way around.
Key Takeaways for Market Entry
  • Sharp targeting beats broad awareness in new markets
  • Economic outcomes drive faster conversion than features
  • Direct outreach to decision-makers shortens sales cycles
  • Localization goes beyond translation—it's contextual relevance